Designing with Type  5th Edition

Designing with Type 5th Edition


  • Release: 2012-05-16
  • Publisher: Watson-Guptill
  • Price: FREE
  • File: PDF, 176 page
  • ISBN: 9780823085606
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.

Designing with Type

Designing with Type


  • Release: 1999-03-01
  • Publisher: Watson-Guptill
  • Price: FREE
  • File: PDF, 176 page
  • ISBN: 0823013472
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Designing with Type

Designing with Type


  • Release: 2006
  • Publisher: Watson-Guptill
  • Price: FREE
  • File: PDF, 175 page
  • ISBN: 9780823014132
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"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Designing Type

Designing Type


  • Release: 2006
  • Publisher: Laurence King Publishing
  • Price: FREE
  • File: PDF, 232 page
  • ISBN: 1856694453
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'Designing Type' brings insight to the art and process of developing a typeface. Illustrated with type specimens and diagrams demonstrating visual principles and letter construction, this book is useful for both experienced professionals and novice designers.

Designing Type

Designing Type


  • Release: 2020-10-20
  • Publisher: Yale University Press
  • Price: FREE
  • File: PDF, 248 page
  • ISBN: 9780300249927
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The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Lettering   Type  Creating Letters and Designing Typefaces

Lettering Type Creating Letters and Designing Typefaces


  • Release: 2009-09-23
  • Publisher: Princeton Architectural Press
  • Price: FREE
  • File: PDF, 129 page
  • ISBN: 156898765X
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A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

The Complete Typographer

The Complete Typographer


  • Release: 2005
  • Publisher: Prentice Hall
  • Price: FREE
  • File: PDF, 192 page
  • ISBN: UOM:39015061193341
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This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past–this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.

Digital Type Design for Branding

Digital Type Design for Branding


  • Release: 2018-01-17
  • Publisher: CRC Press
  • Price: FREE
  • File: PDF, 214 page
  • ISBN: 9781315349732
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The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Thinking with Type

Thinking with Type


  • Release: 2014-04-15
  • Publisher: Chronicle Books
  • Price: FREE
  • File: PDF, 224 page
  • ISBN: 9781616893507
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Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Type   Color

Type Color


  • Release: 2019-12-24
  • Publisher: Chronicle Books
  • Price: FREE
  • File: PDF, 176 page
  • ISBN: 9781616898823
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To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.