Public Relations

Public Relations


  • Release: 2013-07-29
  • Publisher: University of Oklahoma Press
  • Price: FREE
  • File: PDF, 388 page
  • ISBN: 9780806189826
GET EBOOK

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Visual Public Relations

Visual Public Relations


  • Release: 2018-03-28
  • Publisher: Routledge
  • Price: FREE
  • File: PDF, 232 page
  • ISBN: 9781351662055
GET EBOOK

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

The Routledge Handbook of Critical Public Relations

The Routledge Handbook of Critical Public Relations


  • Release: 2015-08-11
  • Publisher: Routledge
  • Price: FREE
  • File: PDF, 422 page
  • ISBN: 9781317918851
GET EBOOK

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Public Relations

Public Relations


  • Release: 2017-05-09
  • Publisher: Grand Central Publishing
  • Price: FREE
  • File: PDF, 320 page
  • ISBN: 9781455595679
GET EBOOK

A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age." Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming, young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient and definitely unprofessional feelings for the crooner. But do late night texts and impromptu burrito binges mean he feels the same? In the end, Rose will have to decide whether to let her fantasy crush go, or to risk her reputation to be with the charming, handsome, scoundrel-y but sweet pop star she's grown to love. With a razor-sharp voice full of wry humor, Public Relations is a fun-filled glimpse behind the curtain of the PR machines that create our favorite celebrities.

Public Relations

Public Relations


  • Release: 2017-01-02
  • Publisher:
  • Price: FREE
  • File: PDF, 456 page
  • ISBN: 0190649143
GET EBOOK

Engagement. Conversation. Influence. Transparency. Trust. This book teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the classics in covering fundamentals, but rather than tinkering with previous textbook outlines a bit and adding a touch of new media, this text integrates both technical and cultural shifts brought about by the rise of social media in a clear, engaging survey of public relations today.

Experiencing Public Relations

Experiencing Public Relations


  • Release: 2017-09-28
  • Publisher: Routledge
  • Price: FREE
  • File: PDF, 226 page
  • ISBN: 9781351803090
GET EBOOK

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

Sport Public Relations

Sport Public Relations


  • Release: 2020-10
  • Publisher: Human Kinetics Publishers
  • Price: FREE
  • File: PDF, 304 page
  • ISBN: 9781492589389
GET EBOOK

"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--