The Medium is the Massage

The Medium is the Massage


  • Release: 2001
  • Publisher: Gingko Press Editions
  • Price: FREE
  • File: PDF, 159 page
  • ISBN: UCSC:32106016909720
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First published in 1967, this text is now more relevant than ever, ascLuhan's foresights about the impact of new media is actualized atnprecedented speeds via the Internet. It portrays technologies as anxtension of man, illustrating how our senses are massaged and ourreceptions altered as these devices become integral parts of our lives.

The Medium Is the Massage

The Medium Is the Massage


  • Release: 2011-06
  • Publisher: Gingko PressInc
  • Price: FREE
  • File: PDF, 160 page
  • ISBN: 1584234415
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The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

Understanding Media

Understanding Media


  • Release: 2016-09-04
  • Publisher: Createspace Independent Publishing Platform
  • Price: FREE
  • File: PDF, 396 page
  • ISBN: 153743005X
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

The Age of Earthquakes

The Age of Earthquakes


  • Release: 2015-03-24
  • Publisher: Penguin
  • Price: FREE
  • File: PDF, 256 page
  • ISBN: 9781101982419
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A highly provocative, mindbending, beautifully designed, and visionary look at the landscape of our rapidly evolving digital era. 50 years after Marshall McLuhan's ground breaking book on the influence of technology on culture in The Medium is the Massage, Basar, Coupland and Obrist extend the analysis to today, touring the world that’s redefined by the Internet, decoding and explaining what they call the 'extreme present'. THE AGE OF EARTHQUAKES is a quick-fire paperback, harnessing the images, language and perceptions of our unfurling digital lives. The authors offer five characteristics of the Extreme Present (see below); invent a glossary of new words to describe how we are truly feeling today; and ‘mindsource’ images and illustrations from over 30 contemporary artists. Wayne Daly’s striking graphic design imports the surreal, juxtaposed, mashed mannerisms of screen to page. It’s like a culturally prescient, all-knowing email to the reader: possibly the best email they will ever read. Welcome to THE AGE OF EARTHQUAKES, a paper portrait of Now, where the Internet hasn’t just changed the structure of our brains these past few years, it’s also changing the structure of the planet. This is a new history of the world that fits perfectly in your back pocket. 30+ artists contributions: With contributions from Farah Al Qasimi, Ed Atkins, Alessandro Bavo, Gabriele Basilico, Josh Bitelli, James Bridle, Cao Fei, Alex Mackin Dolan, Thomas Dozol, Constant Dullaart, Cecile B Evans, Rami Farook, Hans-Peter Feldmann, GCC, K-Hole, Liam Gillick, Dominique Gonzalez-Foerster, Eloise Hawser, Camille Henrot, Hu Fang, K-Hole, Koo Jeong-A, Katja Novitskova, Lara Ogel, Trevor Paglen, Yuri Patterson, Jon Rafman, Bunny Rogers, Bogosi Sekhukhuni, Taryn Simon, Hito Steyerl, Michael Stipe, Rosemarie Trockel, Amalia Ulman, David Weir, Trevor Yeung.

The Medium and the Light

The Medium and the Light


  • Release: 2010-03-01
  • Publisher: Wipf and Stock Publishers
  • Price: FREE
  • File: PDF, 248 page
  • ISBN: 9781606089927
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Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.

The Gutenberg Galaxy

The Gutenberg Galaxy


  • Release: 2017-06-22
  • Publisher: University of Toronto Press
  • Price: FREE
  • File: PDF, 336 page
  • ISBN: 9781487516871
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The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

I Seem to Be a Verb

I Seem to Be a Verb


  • Release: 2015-07-01
  • Publisher: Gingko Press
  • Price: FREE
  • File: PDF, 192 page
  • ISBN: 1584235950
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Buckminster Fullers explorations as an architect, engineer, philosopher and futurist are extended into experimental book form through his collaboration with producer Jerome Agel and designer Quentin Fiore. I Seem to Be A Verbs utopian plans, clever insights and light-hearted musings rub elbows with revelatory and often jolting reminders that we are in motion, full of impulsive nerves, flowing blood and constant thought. This fun and challenging book is packed with images, dense layouts and narratives reading both front to back and in reverse. All this to remind us that we are verbs, not nouns! Buckminster Fuller was awarded 25 patents, invented the geodesic dome, the dymaxion car and was expelled from Harvard twice. I Seem to Be a Verb was originally published in 1970. I am convinced that creativity is a priori to the integrity of the universe and that life is regenerative and conformity meaningless. R. Buckminster Fuller.

Culture Is Our Business

Culture Is Our Business


  • Release: 2015-02-12
  • Publisher: Wipf and Stock Publishers
  • Price: FREE
  • File: PDF, 336 page
  • ISBN: 9781625648280
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Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.