The Message Content of Advertisements for Active Army Enlistments

The Message Content of Advertisements for Active Army Enlistments


  • Release: 1988
  • Publisher:
  • Price: FREE
  • File: PDF, 50 page
  • ISBN: UIUC:30112038043987
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This report describes the message content analysis undertaken as part of the Army Communications Objectives Measurement System (ACOMS) project. The results are based on a sample of 3,665 male and female 16- 24-year-olds who viewed 13 video and 11 print active Army advertisements. The analysis of the data indicates that unaided recall of Army sponsorship is made by a high percentage of respondents when video and print ads are initially displayed in the midst of other advertisements. The message attributes rated most highly by the video-advertisement viewers concerned high technology equipment, an experience to be proud of, and an opportunity to develop one's potential. Print-advertisement respondents perceived messages dealing with money for education, skill training, and experience to be proud of. Statistically significant differences were found between the genders and among ethnic groups for many of the Army attributes perceived in the advertisements. Generally, males and whites perceived the attributes more frequently than females and blacks, respectively. Analysis of main messages confirms that the attributes capture the vast majority of messages conveyed, although an attribute focusing on adventure and excitement could be added. Keywords: Army personnel, Enlisted personnel, Recruiting. (SDW).

You are the Message

You are the Message


  • Release: 1989
  • Publisher: Crown Business
  • Price: FREE
  • File: PDF, 223 page
  • ISBN: 9780385265423
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The author presents simple concepts and practical techniques for improving natural communication abilities and reveals communications secrets he has learned from successful and charismatic personalities with whom he has worked

The Message of the Psalms

The Message of the Psalms


  • Release:
  • Publisher: Fortress Press
  • Price: FREE
  • File: PDF, 206 page
  • ISBN: 1451419686
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This scholarly study of the Psalms retains its rigor while focusing particularly on the pastoral use of the Psalms, looking at how they may function as voices of faith in the actual life of the believing community.

Getting the Message

Getting the Message


  • Release: 2003-09-02
  • Publisher: Routledge
  • Price: FREE
  • File: PDF, 368 page
  • ISBN: 9781134895823
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The work of the Glasgow Media Group has long established their place at the forefront of Media Studies, and Getting the Message provides an ideal introduction to recent work by the Group. Contributors discuss themes such as the relationship between the media and public opinion, the emergence of TV news formats and styles, and the relations between theory and method in media research. Recent work undertaken by the Group on the media's role in reporting on AIDS, Vietnam, Northern Ireland and the Gulf War is also represented. In its fresh approach to the relationship between journalists and their sources and occupation analysis, the collection also illuminates how the earlier work of the group has been extended, and the ways in which its research has developed both individually and collectively. Getting the Message offers an invaluable and far-reaching exploration of the inter-relations between the production of media messages and their reception - an invaluable guide for any study of the development of media theory.

The Message of the Prophets

The Message of the Prophets


  • Release: 2010-09-21
  • Publisher: Zondervan Academic
  • Price: FREE
  • File: PDF, 384 page
  • ISBN: 9780310586968
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Christians sometimes approach the Old Testament with a mixture of awe and bewilderment, knowing that it contains pearls of wisdom, but unsure how to dive for them ... especially when it comes to the Prophets. In The Message of the Prophets, author J. Daniel Hays offers a scholarly, yet readable and student-friendly survey of the Old Testament prophetic literature that presents the message of each prophet in its historical and its biblical context and then tracks that message through the New Testament to challenge readers with what it means for them today. Hays focuses on synthesizing the message of the prophets, which enables students to grasp the major contours of the prophetic books clearly and concisely. Hundreds of colorful pictures help to illustrate the historical and cultural background of the prophets. After identifying what the message meant for ancient Israel, Hays helps the readers to move toward theological application today, helping readers to gain a better understanding of God and the relationship between God and his people. The Message of the Prophets is essential for professors, students, and others seeking to understand the role that the OT prophets play in the Christian faith.